The Business of Drawing: It's Not All about the Ink
Friday, October 2, 2009 at 08:00AM
Although drawing is a significant part of map-making - the business end is equally important (as any small business owner will agree.) Some might even say it's MORE important! For me, I always keep in mind what my experience was like as a bride, on the other end of the wedding-planning process.
I was lucky in that I really liked most of my wedding vendors - I mean, that's why I hired them! However, what pushed me from "like" to LOVE was their communication skills. My DJ was freaking fantabulous in the communication department. Without fail, my DJ would email me within 15 minutes of any email I sent him. I'd email him in the morning, sometimes in the afternoon, more often than not at midnight after a long day at work. That dude would ALWAYS hit me back right away. For someone who has the attention span and neuroses of a gnat (that's me!) I felt I had landed in Vendor Heaven.
SO, when I started making maps, one of my biggest directives to myself was to be a timely emailer. My aim is to email each client, inquirer, and secret admirer within half an hour, fifteen minutes, if I can - even if it's just to say "I received your email, and I'm working on getting answers to your questions." Obviously, sometimes this isn't possible because I am busy dying on a long marathon-training run or in some sort of Blackberry Black Hole (Hi, T-Mobile!) I am proud of the fact that nobody has to wait long to talk to me, and I am dead positive none of my clients have ever had any asthma attacks brought on because they were waiting for me to write them back. Brides are stressed out enough. Sista please.
Vendors, do you have any tips and tricks to keep that inbox clear? Brides, what do you wish your vendors would do better?
Penny |
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